The second Diane von Furstenberg for GapKids collection celebrates the bright imagination and fearless spirit of independence that lives inside every little girl. They are daring explorers, ready to see the world. Love is life, and life is an adventure.
Campaign Art Direction:
Dana Marinovich
Store Experience Art Direction:
Jeff Pidgeon
Design:
Katrina Fernella,
Dara Matson
+ Alicia Miao
Copy:
Rob Esmundo,
Michie Ludwick
+ Corbin Cloward
The patterns and colors in the Diane von Furstenberg for GapKids collection reflect the girls who wear them. This campaign celebrates her imagination, optimism and pure potential. It captures the energy and confidence she feels knowing that she can do anything and be anything. She lives in a bold colorful world of her own design. If she stays true to herself it will only get brighter.
Campaign Art Direction:
Dana Marinovich
Store Experience Art Direction:
Jeff Pidgeon
Design:
Katrina Fernella
+ Tobi Brown
Art Direction:
Ashley Sargent Price
Design:
Katrina Fernella,
Dara Matson
+ Alicia Miao
Art Direction:
Ashley Sargent Price
Design:
Katrina Fernella,
Dara Matson
+ Alicia Miao
To celebrate the 110th anniversary of Beatrix Potter’s Peter Rabbit, Emma Thompson wrote a new adventure for our favorite radish thief, The Further Tale of Peter Rabbit.
Inspired by characters and scenes from Potter’s original and Thompson’s new tale, our campaign is a modern interpretation, an homage that tells the familiar story but delivers it with a fresh perspective. Our goal is to introduce the babyGap collection in a way that brings the world of Peter Rabbit to life for a new generation.
Campaign Art Direction:
Dana Marinovich
Window Art Direction:
Jeff Pidgeon
Design:
Katrina Fernella,
Dara Matson
+ Alicia Miao
Copy:
Rob Esmundo,
Michie Ludwick
+ Corbin Cloward
Window Styling:
Tony Sananikone
+ Christian Aynaga
Campaign Art Direction:
Dana Marinovich
Window Art Direction:
Jeff Pidgeon
Design:
Katrina Fernella,
Dara Matson
+ Alicia Miao
Copy:
Rob Esmundo,
Michie Ludwick
+ Corbin Cloward
Window Styling:
Tony Sananikone
+ Christian Aynaga
Art Direction:
Dana Marinovich
Design:
Katrina Fernella,
Dara Matson
+ Alicia Miao
Lettering:
Katrina Fernella
Copy:
Rob Esmundo,
Michie Ludwick
+ Corbin Cloward
Campaign Art Direction:
Dana Marinovich
Window Art Direction:
Jeff Pidgeon
Design:
Katrina Fernella
+ Tobi Brown
Lettering:
Katrina Fernella
Copy:
Corbin Cloward
Window Styling:
Tony Sananikone
+ Christian Aynaga
Window Design: Katrina Fernella
Window Styling: Tony Sananikone + Christian Aynaga
Campaign Art Direction:
Dana Marinovich
+ Jeff Pidgeon
Design:
Katrina Fernella,
Chris Jeter,
Jeremy Gibney,
+ Tobi Brown
